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By Jacob Langvad Nilsson (email) — September 10th, 2011
We’ve completed the ethnographic research work for Nike and the result is a beautiful, 400-page book on football culture in Latin America. This book is a study of football culture among teens in Brazil, Argentina, and Mexico. The research sought to capture how football as a sport greatly influence the daily lives of youngsters in both urban and rural settings, and helped the client strengthen its understanding of and relationship with its consumers.
By Jacob Langvad Nilsson (email) — July 30th, 2010
Over the last six months I’ve been traveling throughout Brazil to photograph Brazilian youth for a new, upcoming book. ‘The Brazilian Dream’ is a portrayal of the rising new generation Brazilians, with focus on their dreams and desires. We’ve made a huge, qualitative research in four Brazilian cities; São Paulo, Rio de Janeiro, Recife and Porto Alegre. The final report will include 25 case studies of ‘transformers’ – young people from all social groups, who are working passionately to improve their country. The research is made by BOX1824, and the report will later be part of a bigger, more extensive research on youth culture and consumer behavior across the Emerging Markets called The BRIC Project.
By Jacob Langvad Nilsson (email) — August 18th, 2009
By Jacob Langvad Nilsson (email) — August 11th, 2009
By Jacob Langvad Nilsson (email) — March 18th, 2009
By Jacob Langvad Nilsson (email) — March 18th, 2009
By Jacob Langvad Nilsson (email) — March 18th, 2009
By Jacob Langvad Nilsson (email) — March 16th, 2009
By Jacob Langvad Nilsson (email) — March 16th, 2008
By Jacob Langvad Nilsson (email) — March 16th, 2008
