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  • Preface

    Jacob Langvad Nilsson is a Danish photographer. His photographic work is based around commercial and editorial photography, as well as visual ethnography (more)

  • Popular Posts

    • Business Ethnography as a Key Strategy for International Brands
    • Qualitative Research Methods
    • Visual Ethnography Examples
    • Sharin Foo of The Raveonettes photographed for Eurowoman magazine
    • The Role of Mobile Internet in Emerging Markets
    • Man on Beach
    • Nike Football Culture in Latin America
    • Understanding The New Middle Class Consumer
    • What is Ethnography?
    • François Delort, Hotel Santa Teresa for Monocle
  • Tags

    BRIC Countries São Paulo Business Ethnography The Brazilian Dream Studio BOX1824 Rio de Janeiro Model Mexico Youth Boy Headshot Denmark Emerging Markets Minas Gerais Editorial Brazil Sport Football Fashion Week Girl Visual Ethnography Man Woman Industrial Copenhagen Monocle Magazine Nike Qualitative Research United States

Nike Football Culture in Latin America

By Jacob Langvad Nilsson (email) — September 10th, 2011

We’ve completed the ethnographic research work for Nike and the result is a beautiful, 400-page book on football culture in Latin America. This book is a study of football culture among teens in Brazil, Argentina, and Mexico. The research sought to capture how football as a sport greatly influence the daily lives of youngsters in both urban and rural settings, and helped the client strengthen its understanding of and relationship with its consumers.

Nike Football Culture in Latin America by Photographer Jacob Langvad Nilsson
Nike Football Culture in Latin America by Photographer Jacob Langvad Nilsson
Nike Football Culture in Latin America by Photographer Jacob Langvad Nilsson
Nike Football Culture in Latin America by Photographer Jacob Langvad Nilsson
Nike Football Culture in Latin America by Photographer Jacob Langvad Nilsson
Nike Football Culture in Latin America by Photographer Jacob Langvad Nilsson
Nike Football Culture in Latin America by Photographer Jacob Langvad Nilsson
Nike Football Culture in Latin America by Photographer Jacob Langvad Nilsson
Nike Football Culture in Latin America by Photographer Jacob Langvad Nilsson

Posted in Business Ethnography, Editorial Photography, News, Projects, Tear Sheets, Visual Ethnography

23 Comments

Rocinha, Rio de Janeiro – Nike Football Culture in Latin America 3

By Jacob Langvad Nilsson (email) — March 18th, 2008

Rocinha, Rio de Janeiro, Brazil. Photography by Jacob Langvad Nilsson

Posted in Business Ethnography, Landscapes, Visual Ethnography

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Nike Football Culture in Latin America 28

By Jacob Langvad Nilsson (email) — March 18th, 2008

Nike Football Culture in Latin America

Posted in Business Ethnography, Editorial Photography, News, Portraits, Visual Ethnography

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Nike Football Culture in Latin America 4

By Jacob Langvad Nilsson (email) — March 18th, 2008

Posted in Business Ethnography, Editorial Photography, News, Portraits, Visual Ethnography

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Nike Football Culture in Latin America 5

By Jacob Langvad Nilsson (email) — March 18th, 2008

Posted in Business Ethnography, Editorial Photography, News, Portraits, Visual Ethnography

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Nike Football Culture in Latin America 6

By Jacob Langvad Nilsson (email) — March 18th, 2008

Nike Football Culture in Latin America

Posted in Business Ethnography, Editorial Photography, News, Portraits, Visual Ethnography

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Nike Football Culture in Latin America 7

By Jacob Langvad Nilsson (email) — March 18th, 2008

Nike Football Culture in Latin America

Posted in Business Ethnography, Editorial Photography, News, Portraits, Visual Ethnography

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Nike Football Culture in Latin America 9

By Jacob Langvad Nilsson (email) — March 18th, 2008

 Nike Football Culture in Latin America

Posted in Business Ethnography, Editorial Photography, News, Portraits, Visual Ethnography

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Nike Football Culture in Latin America 10

By Jacob Langvad Nilsson (email) — March 18th, 2008

 Nike Football Culture in Latin America

Posted in Business Ethnography, Editorial Photography, News, Portraits, Visual Ethnography

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Nike Football Culture in Latin America 12

By Jacob Langvad Nilsson (email) — March 18th, 2008

 Nike Football Culture in Latin America

Posted in Business Ethnography, Editorial Photography, News, Portraits, Visual Ethnography

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Visual Ethnography in Emerging Markets


Jacob Langvad Nilsson continues to work persistently in a cross-field between editorial photojournalism and visual ethnography to tell stories about globalization and aspirations of individuals living in a changing world

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Jacob Langvad Nilsson / JLCO Group [email protected]+1 (917) 740-9015

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