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  • Preface

    Jacob Langvad Nilsson is a Danish photographer. His photographic work is based around commercial and editorial photography, as well as visual ethnography (more)

  • Popular Posts

    • Business Ethnography as a Key Strategy for International Brands
    • Qualitative Research Methods
    • Visual Ethnography Examples
    • Sharin Foo of The Raveonettes photographed for Eurowoman magazine
    • The Role of Mobile Internet in Emerging Markets
    • Man on Beach
    • Nike Football Culture in Latin America
    • Understanding The New Middle Class Consumer
    • What is Ethnography?
    • François Delort, Hotel Santa Teresa for Monocle
  • Tags

    Fashion Week Football Copenhagen Mexico Woman Man Editorial São Paulo Visual Ethnography BRIC Countries Studio Minas Gerais BOX1824 Model Denmark Industrial Headshot Monocle Magazine Emerging Markets Brazil Girl Qualitative Research Business Ethnography United States Sport The Brazilian Dream Nike Boy Youth Rio de Janeiro

Nike Football Culture in Latin America

By Jacob Langvad Nilsson (email) — September 10th, 2011

We’ve completed the ethnographic research work for Nike and the result is a beautiful, 400-page book on football culture in Latin America. This book is a study of football culture among teens in Brazil, Argentina, and Mexico. The research sought to capture how football as a sport greatly influence the daily lives of youngsters in both urban and rural settings, and helped the client strengthen its understanding of and relationship with its consumers.

Nike Football Culture in Latin America by Photographer Jacob Langvad Nilsson
Nike Football Culture in Latin America by Photographer Jacob Langvad Nilsson
Nike Football Culture in Latin America by Photographer Jacob Langvad Nilsson
Nike Football Culture in Latin America by Photographer Jacob Langvad Nilsson
Nike Football Culture in Latin America by Photographer Jacob Langvad Nilsson
Nike Football Culture in Latin America by Photographer Jacob Langvad Nilsson
Nike Football Culture in Latin America by Photographer Jacob Langvad Nilsson
Nike Football Culture in Latin America by Photographer Jacob Langvad Nilsson
Nike Football Culture in Latin America by Photographer Jacob Langvad Nilsson

Posted in Business Ethnography, Editorial Photography, News, Projects, Tear Sheets, Visual Ethnography

23 Comments

On Location: Ibirapuera Park, São Paulo, Brazil

By Jacob Langvad Nilsson (email) — August 11th, 2009

VA2E0595.jpg

Posted in Business Ethnography, Editorial Photography, Portraits, Visual Ethnography

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On Location: Ibirapuera Park, São Paulo, Brazil

By Jacob Langvad Nilsson (email) — August 4th, 2009

VA2E0685.jpg

Posted in Business Ethnography, Editorial Photography, Portraits, Visual Ethnography

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Minas Gerais in Progress

By Jacob Langvad Nilsson (email) — March 18th, 2009

Posted in Editorial Photography, News, Portraits

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On Location: Minas Gerais, Brazil

By Jacob Langvad Nilsson (email) — March 10th, 2009

Posted in News

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Nike Football Culture in Latin America 28

By Jacob Langvad Nilsson (email) — March 18th, 2008

Nike Football Culture in Latin America

Posted in Business Ethnography, Editorial Photography, News, Portraits, Visual Ethnography

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Nike Football Culture in Latin America 4

By Jacob Langvad Nilsson (email) — March 18th, 2008

Posted in Business Ethnography, Editorial Photography, News, Portraits, Visual Ethnography

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Nike Football Culture in Latin America 6

By Jacob Langvad Nilsson (email) — March 18th, 2008

Nike Football Culture in Latin America

Posted in Business Ethnography, Editorial Photography, News, Portraits, Visual Ethnography

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Nike Football Culture in Latin America 7

By Jacob Langvad Nilsson (email) — March 18th, 2008

Nike Football Culture in Latin America

Posted in Business Ethnography, Editorial Photography, News, Portraits, Visual Ethnography

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Nike Football Culture in Latin America 10

By Jacob Langvad Nilsson (email) — March 18th, 2008

 Nike Football Culture in Latin America

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Visual Ethnography in Emerging Markets


Jacob Langvad Nilsson continues to work persistently in a cross-field between editorial photojournalism and visual ethnography to tell stories about globalization and aspirations of individuals living in a changing world

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Jacob Langvad Nilsson / JLCO Group [email protected]+1 (917) 740-9015

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