The Brazilian Dream (O Sonho Brasileiro) is the title of an extensive, qualitative study of young Brazilians. The objective for this study is to understand the generation of 18-24 year olds, including its values, dreams, and desires. This generation is the first to grow up in a hyper-connected world, and in a period of significant domestic economic growth. The study is based on 1,200 interviews from across the entire country and from all social groups. I contributed to the project with visual ethnography from São Paulo, Rio de Janeiro, Recife and Porto Alegre. A central part of the commission was a documentation of 25 case-studies. Here, we followed respondents over time, and documented their lives in their own environments, including at home and with their families. The case-studies we selected are all actively engaged in contributing to society in a positive way. The study was produced by BOX1824, a Brazilian boutique consumer research company, and the entire 400-page report is available for download in portuguese from this link.
Below is a selection of pages from the website and the PDF report.
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